Pubblicata in data Tue Jan 19 00:00:00 UTC+0100 2010

L’Oréal has acquired two distributors of professional hair salon products in the US through its professional products distribution operation, SalonCentric. With combined sales of $130m (€90.4m), the two distributors represent a significant step in the expansion of L’Oréal USA’s professional products distribution network. Together, they supply over 40,000 salons and have a major presence in the Midwest, covering eight states including Michigan, Ohio and Wisconsin. The US salons supply network is composed of about 200,000 salons, according to L’Oréal, who said it now covers 80 percent of this network. The company said that both Maly’s Midwest and Marshall Salon Services have solid reputations for meeting the needs of salon professionals through the products they provide and the education they offer as a result of a combined total of more that 130 years experience in the salon business Three years ago, L’Oréal announced its intention to take a greater interest in the US professional products distribution process with the aim of creating a national network providing service and education to the hairdressing channel. According to L’Oréal, this commitment was made in order to create efficiencies that were beneficial to all stakeholders, and the company made a series of acquisitions including Beauty Alliance, Maly’s West, Columbia Beauty Supply and Idaho Beauty and Barber. Following these acquisitions, SalonCentric was founded in 2008, and now boasts a network of approximately 1150 distributor sales consultants and 700 stores. The organisation distributes a number of professional salon brands, including partner brands, such as L’Oréal Professional, Redken and Tigi. Source: L'Oreal News in Usa